_index: 05
_year: 2022
_client: Bait da Mighel
_discipline: Full Brand · Creative Direction
_media: 07
_frame: 01 / 07
Full-spectrum creative direction for Bait da Mighel, a contemporary alpine refuge reimagined as an experiential cultural space. The project began with naming and identity — logo, typography, color system, tone of voice and editorial storytelling. I designed and developed the website, built the social strategy and structured the entire event programming, from curating formats to selecting artists. The work extended to on-site materials — signage, menus, printed matter and environmental graphics — for a coherent, immersive brand experience.
